SK Gaming Announces Partnership With Beyond NRG

German esports organization SK Gaming has announced a partnership with energy drink brand Beyond NRG. As part of the collaboration, the brand will provide its products to players, organizations and content creators, along the way becoming SK Gaming's focus partner.

Alexander T. Müller, CEO of SK Gaming: “We are delighted to start 2022 by welcoming Beyond NRG as our new partner. In recent months, the team behind the brand has convinced us with their experience and ideas on how to bring products closer with a sustainable focus. to gamers, while paying attention to aspects related to health. "

Also, as part of the deal, the parties will interact with each other by creating content, as well as carrying out activations for fans in the future.

Founded in 2020, Beyond NRG is a UK-based powdered energy drink brand that has partnered with a number of esports and gaming brands in the past, including EXCEL and ESL Gaming.

Note that this is the first partnership agreement for SK Gaming in 2022. In December 2021, the organization entered into a deal with the German retail chain REWE. In addition, SK Gaming's current commercial portfolio includes companies such as T Mobile, Mercedes-Benz, Motorola and HYLO.