After a year's hiatus, ChinaJoy has made its offline comeback, and the excitement seems to have raised the temperature in Shanghai by a few degrees. With the booming popularity of mobile games, mobile phone manufacturers have become regular participants at ChinaJoy in recent years. Among them, Qualcomm, playing a pivotal role in the mobile phone platform, has set up its exclusive pavilion for the fourth time, offering a plethora of exciting events. Now, let's explore what to look forward to in this year's E4 Snapdragon theme pavilion!

As in previous years, Qualcomm has taken up residence in Hall E4 of the New International Expo Center, and along with numerous mobile phone manufacturers, it has ignited everyone's enthusiasm for mobile phones and mobile games. As the host, Qualcomm occupies two massive booths in the Snapdragon Pavilion, showcasing many thrilling games, just like previous editions.

One of the must-try experiences in the Snapdragon Pavilion this year is the all-encompassing, immersive true wireless experience created by the VR all-in-one machine equipped with the Snapdragon XR2 platform and the Snapdragon sports seat. The VR interactive experience, named "Snapdragon XR Fantasy Journey," promises an unparalleled immersive adventure. If you're keen on the Snapdragon XR fantasy journey, make sure it's your first stop at ChinaJoy. However, be prepared for a lengthy queue, as the popularity of this experience rivals that of Shanghai Disneyland next door!

The Qualcomm booth features mobile phones, earphones, XR, and other products that will be familiar to tech-savvy visitors. This time, Qualcomm has also brought two of its latest models equipped with the Snapdragon platform - Gaohe HiPhi Y and Weilai ET5T. The former even allows you to play games on the co-pilot screen, offering a novel car entertainment experience.

Turning our attention to e-sports game mobile phone brands, this year's exhibition sees the absence of Black Shark, a once-representative brand in the domestic e-sports game mobile phone industry. Nevertheless, ROG and Red Devils are still going strong.

The ROG booth mainly focuses on various product experiences and aims to cater to your gaming needs in different scenarios. From the ROG 7 gaming phone to the host, display, and peripherals, ROG leaves no stone unturned to cater to gaming enthusiasts and keep them hooked.

On the other hand, Red Devils, a rising star in the domestic e-sports gaming phone market, is actively expanding its product line to meet market challenges. Over the past two years, they have introduced data cables, monitors, keyboards, cooling back clips, and more, demonstrating a commitment to enhancing the brand's market competitiveness and resilience.

Traditional mobile phone brands like OPPO and vivo have delegated representation at the exhibition to OnePlus and iQOO, both of which are showcasing their main performance and e-sports experience. OnePlus has even introduced its "Aerospace-grade Tiangong Cooling System" with a 10,000-level VC heat sink, generating much interest. Additionally, OnePlus teased its upcoming new machine, the OnePlus Ace2 Pro, scheduled for an August launch.

To the surprise of many, Honor has also made an appearance at ChinaJoy this year, showcasing a considerable booth. Known for focusing on the high-end flagship market, Honor also emphasizes the e-sports game market, evident in the GT series focused on performance. Their latest folding screen mobile phone, the Magic V2, is on display at the booth, featuring a split-screen function that allows users to strategize while gaming.

Meizu, represented as Xingji Meizu, has an active presence at this year's ChinaJoy, with a distinctively designed booth. They showcase their mobile phone lineup, including the unique Meizu 20 Unbounded Edition, which has drawn interest. The booth also features Meizu's PANDAER ecological products, offering a diverse range of chargers, data cables, keyboards, audio products, and more. Meizu also arranges ShowGirl performances and provides a platform for skilled dancers to showcase their talents.

Visitors are invited to experience the e-sports fervor of Qualcomm and its partner brands at the E4 Snapdragon theme pavilion.

Finally, as a special treat, exclusive benefits await the ladies and sisters at the E4 Snapdragon theme pavilion.

Spanning an impressive 120,000 square meters and featuring over 500 exhibitors, including 100 from overseas, the event showcased a vast array of attractions. Enthusiasts had the opportunity to explore more than 1,000 games, some yet to be released, as well as cutting-edge gaming gear, all within the captivating venue located in the Pudong New Area.

A notable highlight of the expo was the participation of many first-time exhibitors, ranging from carmakers and manga publishers to smartphone brands and lifestyle and gourmet app developers. The diverse presence of these industry players elevated ChinaJoy beyond a mere video game expo, transforming it into a dynamic digital entertainment show encompassing a wide array of categories. As stated by Han Zhihai, one of the key organizers of ChinaJoy, the event has expanded its horizons to embrace the broader spectrum of digital entertainment.

In addition to the stunning showcase, ChinaJoy also featured several significant industry reports focused on video games and eSports. High-level forums, delving into topics such as AI-generated content in gaming and Web 3 applications, provided valuable insights and discussions for industry professionals and enthusiasts alike.

The expo's dedication to fostering business connections was evident in its independent B2B zone, where more than 300 companies set up booths, with 35 percent representing international businesses. This dedicated space facilitated fruitful interactions and collaborations among industry players, fostering global partnerships and potential ventures.

ChinaJoy 2023 was undoubtedly a resounding success, leaving both attendees and the gaming community eagerly looking forward to the exciting developments that lie ahead in the gaming and digital entertainment industry.

During the ChinaJoy 2023 presentation, S-Game unveiled their latest creation, "Phantom Blade Zero", and it's already generating significant buzz among gaming enthusiasts. Scheduled to release in 2024, the game will treat players to an exciting 30-minute gameplay demo. What sets "Phantom Blade Zero" apart is its unique blend of martial arts finesse and captivating steampunk aesthetics, promising an immersive gaming experience.

Drawing inspiration from the classic title "Ninja Gaiden," the game's combat system offers a refreshing twist. Players will have the flexibility to customize the order of their skills, enabling them to unleash intricate and challenging combos. This feature empowers gamers to develop their own unique playstyle and master the art of combat within the game's richly designed universe.

As for the platform availability, "Phantom Blade Zero" is confirmed for release on both the PS5 and PC. However, eager fans will have to wait a little longer for the exact launch date, as it's yet to be officially announced by S-Game. The anticipation is high, and players worldwide are eagerly looking forward to the moment they can dive into this thrilling gaming experience.

Truly a great gathering of brilliant cosers ensuring the atmosphere was energetic, including our lovely mascots who are in the most solid form.

​VIDEO IS HERE​

The online gaming sector in China is witnessing a remarkable resurgence, displaying robust and sustainable growth. According to a recent report released during ChinaJoy, the premier gaming event in Asia held in Shanghai, the number of online gamers in China has reached a record-breaking 668 million individuals. The report further highlights a significant surge in revenue, with the Chinese online gaming market generating 144.26 billion yuan (approximately 20.1 billion USD) in the first half of 2023. This represents a remarkable 22.2% increase compared to the second half of 2022.

Moreover, the esports industry in China is also experiencing substantial growth, as evidenced by another report presented during the event. During the period from January to June of this year, the total count of esports players in the country reached an impressive 487 million. The revenue generated by the Chinese esports sector during this time stood at 75.99 billion yuan, marking an impressive 11.74% rise compared to the second half of 2022.

Zhang Jingyu, an official representative of the China Audio-Video and Digital Publishing Association, expressed that the online gaming industry in China is showing clear signs of recovery and steady progress. He also noted that the upcoming esports competitions to be held during the Asian Games in Hangzhou city this September are expected to further bolster the development of the esports sector in China.

Sapphire has introduced an extraordinary graphics card, the Radeon RX 7600 Party Animals Edition, which stands out primarily for its design. As seen, the adapter is branded in the distinctive style of the popular game Party Animals. However, the card's aesthetics are appealing not only to fans of the game but to a wider audience as well. For enthusiasts of Party Animals, there's even more reason to celebrate, as the purchase of this graphics card includes a complimentary Nemo character skin for the game. On the technical side, it features the standard RX 7600 specifications, boasting 8 GB of memory and a 128-bit bus.

On July 28th, Fast Technology reported the commencement of the 20th China International Digital Interactive Entertainment Exhibition, widely known as ChinaJoy 2023, at the Shanghai New International Expo Center. This annual event holds significant influence in the global digital entertainment industry.

Zotac, a prominent graphics card manufacturer and global partner of NVIDIA, showcased an array of its limited edition star products at ChinaJoy 2023. Visitors could find their booths located in Hall E6, designated as S002 and S201.

One of the highlights of Zotac's exhibition was the unique MOD SHOW, which captivated numerous digital enthusiasts. The MOD, crafted on the foundation of Zotac's new flagship graphics card, the RTX 4090 PGF OC, garnered attention for its exclusivity, launched worldwide to celebrate the brand's 16th anniversary.

The MOD's design focused on simplicity and elegance to complement the graphics card while highlighting the series IP image Lida. Lida's character background was meticulously designed to embody the AI industry's development, where one of the billions of CUDA cores awakened and transformed into a digital girl with pink hair.

Additionally, Zotac's collaboration with "Spider-Man: Across the Universe" was showcased in another section of the exhibition hall. The booth, designed with eye-catching posters, stunning lights, and cool MOD hosts, enticed passersby to stop and observe.

Zotac's partnership with Sony Pictures led to the creation of a global limited-edition co-branded graphics card, the Zotac RTX 4070 AMP AIRO SPIDERMAN, based on the IP of "Spider-Man: Across the Universe". The booth's overall theme, inspired by the movie's essence of breakthrough and innovation, seamlessly blended visual elements to captivate visitors.

From July 28th to July 31st, visitors at the Shanghai New International Expo Center were invited to explore and experience the ultimate gaming journey offered by Zotac's exceptional products at booths S002 and S201 in Hall E6.

At the ChinaJoy 2023 expo, game developer UltiZeroGames showcased an exciting new gameplay demonstration of their highly anticipated role-playing game, Lost Soul Aside. Interested players can now enjoy a 10-minute video, offering a sneak peek into the game's mechanics and features.

For those unfamiliar with the project, Lost Soul Aside initially started as an action-indie game developed on Unreal Engine 4, taking inspiration from the popular title Final Fantasy 15. The protagonist of the game was originally designed based on Noctis from FF15, instantly capturing the attention of gaming enthusiasts when it was first revealed in 2016.

After a long wait of seven years, Lost Soul Aside has finally evolved into a fully-fledged gaming experience. As far as the available information suggests, UltiZeroGames has continued to utilize Unreal Engine 4 for the development of the game, choosing not to transition to the newer Unreal Engine 5.

Although the gameplay footage showcased below is a screen recording, it still provides a glimpse into the captivating gameplay and combat mechanics that players can expect to encounter in Lost Soul Aside.

Fans had the last opportunity to witness Lost Soul Aside in action back in November 2022. Despite the passage of time, specific details regarding the game's release date are still shrouded in mystery. UltiZeroGames' initial plans were to launch Lost Soul Aside on multiple platforms, including PC, PS5, and PS4, making it accessible to a wide range of players.

Our audience is well aware that modern top-tier chipsets boast ample power to handle even the most demanding games effortlessly. However, a recurring issue that plagues these chipsets is thermal throttling, causing performance slowdowns when they overheat. Several attempts have been made to circumvent this obstacle, with some quite unconventional ideas, like the OnePlus 11 Concept. Yet, the most successful solutions have come from gaming phones equipped with cooling turbines.

Now, OnePlus is gearing up to take on this challenge once again and promises to unveil a groundbreaking solution at ChinaJoy, an exhibition in China. Early teasers hint at the introduction of an "aerospace-grade" liquid cooling system, and insiders suggest it might debut in the upcoming OnePlus Ace 2 Pro. The company has scheduled events from July 28th to July 31st, during which they'll divulge all the intricate details of this innovation.

5 upcoming games' first show here in this great event, more demos are available for you to explore. Prepare to enter an immersive world of happiness at ETime Studio's booth!

Sony Interactive Entertainment has unveiled its impressive lineup for ChinaJoy 2023, set to take place from July 28 to 31 at the Shanghai New International Expo Center in China.

Here's the complete roster of playable titles:

PlayStation China Hero Project

1. AWAKEN: Astral Blade (Developed by Dark Pigeon Games)
2. EXILEDGE (Developed by Enigmatrix)
3. EVOTINCTION (Developed by Spikewave Games)
4. Lost Soul Aside (Developed by Ultizero Games)
5. Will-less (Developed by Cyaniris Game)

First-Party Titles

1. Gran Turismo 7 (Developed by Polyphony Digital)
2. Helldivers (Developed by Arrowhead Game Studios)
3. Horizon Zero Dawn (Developed by Guerrilla Games)
4. Horizon Forbidden West (Developed by Guerrilla Games)
5. Horizon Call of the Mountain (Developed by Firesprite / Guerrilla Games)
6. Ratchet & Clank: Rift Apart (Developed by Insomniac Games)
7. Sackboy: A Big Adventure (Developed by Sumo Digital)

Third-Party Titles

1. CROSSFIRE: Sierra Squad (Developed by Smilegate)
2. Final Fantasy XVI (Developed by Square Enix)
3. It Takes Two (Developed by Electronic Arts)
4. The King of Fighters XV (Developed by SNK)
5. My Time at Sandrock (Developed by Pathea Games)
6. Naruto x Boruto: Ultimate Ninja Storm CONNECTIONS (Developed by Bandai Namco)
7. NBA 2K (Developed by 2K)
8. Phantom Blade: Executioners (Developed by S-GAME)
9. SAND LAND (Developed by Bandai Namco)
10. Street Fighter 6 (Developed by Capcom)
11. Super Buckyball Tournament (Developed by Pathea Games)
12. Sword Art Online: Last Recollection (Developed by Bandai Namco)
13. SYNCED (Developed by Level Infinite)
14. Tower of Fantasy (Developed by Perfect World Games)

With this exciting lineup, Sony Interactive Entertainment is all set to impress gaming enthusiasts at ChinaJoy 2023. Attendees can look forward to an array of captivating titles from both first-party and third-party developers.